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Why Webinars?

Webinars are used to leverage time and resources to effectively reach and teach more people, businesses and organizations. See below for ways to apply webinars in Business , Education and Non-Profit Organizations .

What is a webinar?

A webinar is a course that is delivered only over the web or via phone and web together. They require a technology interface (computer, handheld device, software platform or external vendor) to deliver. They can be as basic as a lecture with PowerPoint slides or as complex as live group slide creation, web chat, lecture, online polling and more - all in one session.

What is the difference between a teleseminar and a webinar?

These terms (as well as ‘teleconference’) are often used interchangeably. Technically, teleseminars and teleconferences are delivered over the telephone without the use of a web interface. Webinars are delivered only over the web or via web and telephone.

One of the advantages of using the web over the phone only is that the web allows more control over the graphics used. The moderator/speaker can forward the slides themselves rather than having participants flip through a printed version on their own. The web can be more interactive, though not always. It is also visually stimulating and graphics can reinforce the teaching you are doing.

When speaking of teleseminars or teleconferences, the use of “seminar” connotes learning and training versus “conference” which may just be a virtual meeting and discussion and not include learning or training components at all.

At Lisa Chapman Learning, we often use the terms teleseminar and webinar interchangeably. Because the focus of our work is virtual training/teaching/learning, we do not use the term teleconference.

Applications

Webinars have many applications – in business, education, non-profit organizations and more. Below are a few examples of how these various organizations use webinars. It is by no means an exhaustive list and many applications apply to all three categories of use.

Applications for Business
  • Free webinars to educate consumers on products or services
  • For-fee or free “how to” courses
  • Delivery of technical skill and leadership courses for small businesses
  • Delivery of “pre-work” for in-person training courses
  • As part of a larger, integrated training, change management or communication effort
  • To promote collaborative work between employees in different locations, functions and job profiles
  • Appeal to technologically inclined generations, individuals and learners
  • Create additional learning platforms that are more engaging than lecture or teleconferences – in order to drive attendance and retention of information
Applications for Education
  • Educate students in various locations (homeschooled students, independent study, internationally located, etc.)
  • Teach students new skills by engaging them in designing and conducting webinars themselves
  • Promote collaborative work between students in different locations, functions and job profiles
  • Appeal to technologically inclined generations, individuals and learners
  • Create additional learning platforms that are more engaging than lecture or teleconferences – in order to drive attendance and retention of information
Applications for Non-Profit Organizations
  • Educate the public, sponsors, partners and others on your organization and the causes you campaign for
  • Train local volunteers of global or national organizations
  • Delivery of technical skill and leadership courses for resource-constrained organizations
 
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